Initially starting out as a franchise under the name A to Z Rental Center in 1970, Pittsburgh Party and Tent Rental grew into a well-established and respected event rental company. However, in order to separate the company from the competition, Skena sought to create a consistent name and image. “It had become obvious to me that we needed a clear, consistent brand that would identify our business, and would be used throughout the entire operation in everything that we do.” Skena wanted the identity to echo the quality of their event rental products and services, as well as complement the company’s new positioning line of “flawless event rentals.”
For Dan Skena and his staff, PartySavvy represents an opportunity for the company to draw on four decades of event rental and planning experience. The new identity was designed to draw customers who value professionalism and the entire ‘package’ that PartySavvy brings to the event planning process. “We want to work with customers who don’t view our service as a commodity; we want customers who want to work with us because we’re the best in the business,’ Skena says. “We are setting new, higher standards by which we will be judged.”
The name change is accompanied by a new website that provides customers with a virtual showroom and easy-to-use “My Event” feature. This service is a free online tool that allows customers to compile and save a list of desired rentals, and receive a free quote from the PartySavvy staff via the Internet.
PartySavvy specializes in providing expert service for a wide variety of celebrations including galas, banquets, corporate events, weddings and more. Superior event rentals include a large selection of tents and tent accessories, tables and chairs, china, glassware, flatware, linens, staging, dance floors, catering equipment, and much more.